Window displays
We uncovered that our in-store traffic would spike when our window marketing changed based on customer research. These learnings lead to a plan to change the windows weekly on the prime traffic days. I managed the concept, design, testing, and production of 52 different window presentations each year for over 500 stores across the United States. Each presentation involved thoughtful ideas followed by additional signage throughout the store. Consistently exceeded mall traffic through innovative weekly window displays.